Blogging: Search Engine Optimization Strategies
Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.
1. Meta Tags.
Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keywords tag, description tag, and robots tag on each page.
What does a meta tag look like?
You should insert the meta tag element at the top of your document, just after the <TITLE> element. It follows the usual form of tags, ie
<META name=”something” content=”something else”>
but note that you don’t have to have a </META> at the end of the tag, the way that you do with something like <BOLD> bold </BOLD>. However, make sure that each tag does not include any line breaks, since some search engines get a little bit tetchy about this.
2. Create and update your sitemap.
Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo.
